Global Luxury Management for Business Professionals Istituto Marangoni

Overview

Global Luxury Management for Business Professionals is offered by Istituto Marangoni. To generate value for both customers and stakeholders, however, it is pivotal to engage in a digital transformation that includes successful and visionary management strategies. 

Key Facts

The academic structure of this master adopts advanced teaching methods based on a smart learning model involving remote live sessions, content that can be used asynchronously on the digital platform and some face-to-face learning. The programme aims to equip luxury professionals with the essential skills needed to manage a brand, through an in-depth and integrated focus on the topics that bridge the gap between creative and business areas:

• Manage a luxury brand under different scenarios, focusing on strategic, managerial, and social areas of luxury retail and industry dynamics. 
• Design innovative strategies that capitalize on the dynamic nature of the luxury industry, to meet the current and future needs of stakeholders.
• Transform luxury business models and value chains through a deep understanding of the complex relationships between supply chain management, disruptive innovation, pricing, experiential marketing, and digital transformation.
• Adopt data-driven strategies to rethink the approaches and frameworks around value creation, sustainable luxury, leadership, and performance management.