Promotional Media University of Leeds

Overview

This Master's programme in Promotional Media at the University of Leeds equips students with a profound understanding of the promotional media and communication sectors, highlighting their significance in social, cultural, and economic contexts. The course delves into the social ramifications of promotional communication across various fields, including journalism, the music industry, and political discourse. In today's society, promotion is an integral activity, influencing everything from product marketing to fundraising initiatives for local charities. This programme explores the multifaceted nature of promotional culture, encompassing public relations, marketing communication, advertising, and branding, among others.

The curriculum encourages critical analysis rather than rote learning of promotional practices. Students will engage with the ethical considerations surrounding the roles of PR professionals, marketers, and brand strategists in shaping promotional culture. The course is structured to foster an environment where students can scrutinise the implications of promotional activities on individuals and society.

Students will have access to Helix, the university's innovative learning hub, which features state-of-the-art digital resources, immersive technologies, and multimedia production studios. This facility supports collaborative projects and the realisation of creative ideas, enhancing the learning experience.

Why Promotional Media at University of Leeds?

Leeds is renowned for its strong academic reputation and commitment to research-led teaching. The university's partnerships with industry leaders and its cutting-edge facilities provide a unique learning environment. The faculty comprises active researchers and industry professionals, ensuring that students are taught by experts who bring current knowledge and practice into the classroom.

Tuition Fee Breakdown

The tuition fees for the Promotional Media MA programme are as follows: £12,500 for UK students and £29,500 for international students. Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

• Promotional Media, Culture and Society
• Dissertation and Research Methods
• The Cultural History of Promotional Communication
• Contemporary Debates in Media and Communication
• Critical Studies in Visual Communication
• Television Narrative
• Feminism, Identity and Media
• Understanding the Audience
• International Film Industries
• The Reporting of Politics
• Communication and Public Opinion
• Platforms and Society
• Climate Communication
• Global Migration, ‘Race’ and Media

Guaranteed Work Experience

The programme includes a unique opportunity for students to participate in the Global Industry Programme, which provides consultancy experience and the chance to work with real clients. This two-week online programme not only helps students build essential industry connections but also enhances their practical skills, making them more attractive to potential employers.

Careers with Promotional Media

Graduates of the Promotional Media MA are well-prepared for various career paths in promotional media across different sectors. They can find opportunities in both in-house roles and agencies, with potential positions in finance, non-profit organisations, and more. The skills acquired during the programme, such as critical analysis, research, and effective communication, are highly sought after in the job market. Additionally, graduates may choose to pursue further academic research at the PhD level.