Overview

At the International Marketing course from Glasgow Caledonian University we'll help you develop new insight into the cross-cultural challenges you'll face in today's global environment - and how to address them. You'll discover how technology can help you develop sustainable marketing practices, better understand consumer behaviour and plan marketing, branding and communication strategies. You'll study marketing in both theory and practice, for a world-class education built on GCU's decades of academic and professional experience in the field.

Careers

You'll graduate from our career-focused course ideally positioned to create innovative marketing solutions in a variety of sectors - from fashion to travel, entertainment to technology. Our alumni pursue rewarding careers and create meaningful change in the UK and internationally.

Programme Structure

Courses included:

Consumer Insights

Brand Lab and International Communications

Innovation and Global Marketing Logistics

International Marketing Strategy

International Marketing Concepts for Sustainable Practice

Digital Marketing

Key information

Duration

Full-time
- 12 months
Part-time
- 24 months

Start dates & application deadlines

Starting 2027-02-01 00:00:00
- Apply before 2026-10-24 00:00:00 , International

Language

English

TOEFL^® IBT

78

Schedule TOEFL®

PTE Academic

59

Schedule a PTE test!

OTE

121

IELTS

6

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Credits

180 alternative credits

Delivered

On Campus, Online

Campus Location

London, United Kingdom

Disciplines

Marketing Business Intelligence Digital Marketing View 337 other Masters in Marketing in United Kingdom

Join for free or log in to access our complete career info list.

Academic requirements

GPA

Lower Second Class

English requirements

TOEFL^® IBT

78

Schedule TOEFL®

PTE Academic

59

Schedule a PTE test!

OTE

121

IELTS

6

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

UK honours degree 2:2 (or equivalent) in any subject area.

Academic IELTS score of 6.0 (or equivalent) with no element below 5.5.
Each application to GCU is considered on an individual basis. If you do not have the typical academic entry qualifications, but can demonstrate relevant work experience and/or credits from recognised professional bodies, you may be eligible to enter this course via the University's Recognition of Prior Learning scheme.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

16200 GBP / year

≈ 16200 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

8900 GBP / year

≈ 8900 GBP / year

Additional Details

Two-year masters tuition fees

Home (Scottish) and RUK: full two-year fee total £9,800

International: full two-year fee total £21,600

Living costs

London

United Kingdom

1137 - 2157 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Need help with your student visa?

Get Visa Support

Get personalized guidance from a certified VFS Global advisor and save 20% through Studyportals.

Avoid common visa mistakes and delays
Know exactly what documents you need
Get a clear checklist tailored to your situation

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Loading

Scholarships Information

Below you will find Master's scholarship opportunities for International Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Careers

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Additional Details

Living costs

London

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

Our partners