Overview
The Business Analytics programme at Oakland University provides a sophisticated framework for professionals to harness data for high-level decision-making. By integrating statistical methods with computational tools, students learn to solve complex business challenges and improve organisational efficiency across diverse global industries.
This curriculum is deeply rooted in experiential learning, ensuring that students gain practical exposure through corporate-sponsored projects. The teaching approach focuses on bridging the gap between theoretical data science and real-world business application, preparing graduates for the evolving demands of the modern digital economy.
Why Business Analytics at Oakland University?
Oakland University offers a distinctive STEM-designated curriculum that provides students with a competitive edge in the global job market. The programme features a unique collaboration with SAS, a world leader in analytics software, allowing students to earn a Tier 2 Academic Specialization in SAS Analytics.
Students benefit from expert-led courses and the flexibility of a 100% online option, which carries in-state tuition rates for all participants. The School of Business Administration is recognised for its academic rigour and project-oriented teaching, supported by facilities that encourage research and professional growth.
Tuition Fee Breakdown
- International fee: USD 22000 per year
- National fee: USD 22000 per year
- Local fee: USD 22000 per year
Visit the Fees and Funding section for a breakdown in your local currency.
Syllabus
The curriculum is structured into preparatory foundations, core analysis skills, and advanced electives. Modules may include:
- Software Program and Project Management
- Business Analytics and Modeling
- Practical Computing for Data Analytics
- Data Science
- Deep Learning and Text Analytics
- Forecasting
The programme concludes with a comprehensive Capstone Project, where students synthesise their knowledge to address contemporary business issues through data-driven solutions.
Careers with Business Analytics
Graduates are prepared for advanced roles in sectors experiencing rapid growth, such as financial services, retail, and healthcare. Common career paths include positions in business intelligence, multivariate analysis, and predictive analytics, with many students securing salary increases or new titles shortly after graduation.
The programme's strong industry links and focus on practical tools like SAS ensure that alumni are highly sought after by employers in accounting, logistics, and sports management. Recent data indicates a high employment rate for graduates, reflecting the programme's alignment with current industry demands.
Programme Structure
Courses include:
- Data Science
- Practical Computing for Data Analytics
- Advanced Databases and Big Data Management
- Web Analytics
- Operations Analytics
- Forecasting
Key information
Duration
- Full-time
- 12 months
Start dates & application deadlines
- Starting
- Apply before
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- Starting
- Apply before
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Language
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Credits
Delivered
Campus Location
- Rochester Hills, United States
Disciplines
Business Intelligence Business Information Systems Data Science & Big Data View 413 other Masters in Business Intelligence in United StatesWhat students do after studying
Academic requirements
English requirements
Prepare for Your English Test
AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
- Curriculum Vitae or Resumé
- Official transcripts from all the colleges and universities attended
- Official transcripts providing evidence of an earned baccalaureate degree
- Official Graduate Management Admission Test (GMAT) or GRE scores. The GMAT or GRE scores must be five years or less at the time of the applicant’s intended enrollment at Oakland University.
- Two email addresses for individuals who will write your recommendations
- International students who have not earned a baccalaureate degree from a U.S. college or university or at least 24 credits from a U.S school, will have additional application requirements: a transcript evaluation (for transcripts from a college or university outside of the United States), TOEFL Exam Scores (for non-native English speakers unless they have a baccalaureate degree from a U.S. college or university or at least 24 credits from a U.S. school)
Tuition Fees
-
International Applies to you
Applies to youNon-residents22428 USD / year≈ 22428 USD / year - Out-of-State22428 USD / year≈ 22428 USD / year
-
Domestic
Applies to youIn-State19972 USD / year≈ 19972 USD / year
Living costs
Rochester Hills
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Financing
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Funding
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Scholarships Information
Below you will find Master's scholarship opportunities for Business Analytics.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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