Branding and Integrated Communication The City University of New York

Overview

The Branding and Integrated Communication programme at The City University of New York offers a transformative educational experience that blends creative strategy with business intelligence. This graduate course functions as a professional training ground and think tank for those looking to lead in the evolving global media landscape.

Students engage in a portfolio-driven curriculum that emphasises real-world application and interdisciplinary collaboration. By breaking down traditional industry silos, the programme prepares graduates to handle complex communication challenges through a mix of theoretical research and practical, hands-on laboratory work.

Why Branding and Integrated Communication at The City University of New York?

The programme is distinguished by its location in the heart of the global advertising industry, providing students with unsurpassed value and access to a diverse professional network. It is the only graduate course of its kind to teach branding and integrated communications in a fully unified manner.

Facilities at the institution include the SoGo Centre, which supports the mission of delivering human-centric and data-driven storytelling. Students benefit from a multicultural environment, learning alongside a cohort that includes international scholars, industry veterans, and award-winning creative professionals.

The institution maintains strong industry partnerships with major global brands and agencies, facilitating unique opportunities such as the Creative Round Robin. These connections allow students to visit leading firms and participate in high-stakes competitions that test their strategic and creative capabilities.

Tuition Fee Breakdown

• International fee: USD 1075 per credit
• National fee: USD 1075 per credit
• Local fee: USD 865 per credit

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is structured to build a comprehensive professional portfolio through project-based learning. Modules may include:

• Branding and Integrated Communications
• Strategy
• Copywriting
• Art Direction
• Public Relations
• Data-Driven Storytelling
• Brand Management
• Creative Round Robin
• Portfolio Bootcamp
• Corporate Capstone

Careers with Branding and Integrated Communication

Graduates from this programme are highly sought after by top-tier global organisations and creative agencies. Alumni have successfully secured diverse roles such as Brand Manager, Art Director, Account Supervisor, and Strategic Planning Manager across various sectors including technology and media.

Prominent employers of former students include industry leaders such as Google, Apple, Amazon, and TikTok. Graduates also hold influential positions at renowned agencies like Ogilvy, Droga5, BBDO, and Edelman, working in specialisms ranging from digital marketing to insights analysis.

The programme’s focus on producing "integrated people" ensures that graduates are prepared for the demands of a modern workforce. Many alumni continue to excel in roles such as Content Manager, Research Associate, and Creative Director, influencing the future of global brand communications.