Vestas Wind Systems A/S
Vestas Wind Systems is a Danish manufacturer, seller, installer, and servicer of wind turbines. It is the largest in the world, but due to very rapid growth of its competitors its market share decreased from 28% in 2007 to 12.5% in 2009. The company operates manufacturing plants in Denmark, Germany, India, Italy, Britain, Spain, Sweden, Norway, Australia, China, and the United States, and employs more than 20,000 people globally.
After a sales slump in 2005, Vestas recovered and was voted Top Green Company of 2006. In August 2010, Vestas announced a significant expansion of its North American headquarters in Portland, Oregon. In late 2008 the company also announced a manufacturing expansion in Colorado.
Wind power means the world to us, and as wind power is modern energy, Vestas´ strategy is named No. 1 in Modern Energy. To Vestas, being No. 1 means being the best, and being the best means maintaining world class safety standards, having the most satisfied customers, the best performing wind power plants and the most environmentally friendly production. Being the market-leader in wind power, Vestas aims to create the world´s strongest energy brand. This is possible because wind power is financially competitive, predictable, independent, fast and clean. Vestas´ financial priorities reflect its focus on profitability: 1. EBIT margin, 2) Net working capital, 3) Revenue.
Vestas aims to provide its customers with the lowest cost per MWh produced, "Cost of Energy", and optimum security for the capital invested in a wind power plant, "Business Case Certainty" - Vestas delivers as promised. Under the "Easy to work with" principle, Vestas also endeavours to become a more flexible and knowledgeable business partner because significantly improved customer loyalty is a prerequisite for Vestas to retain its market-leading position. In 2012, the target is for the customer loyalty index to have risen to 75, and for 2010 the target is 70. In 2009, it was 64 - a significant increase from index 44 in 2006.
Being the industry´s leading player and a pure-play spokesperson, Vestas aims to ensure that wind power remains at the top of the global energy agenda. This is achieved through dialogue with politicians, public servants, interest groups and NGOs the world over and through advice and information to the public about the potential of wind power, both in individual markets and worldwide.
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